Knowing this crucial tactic can make or break your adverts, yellow pages inserts and even your website's conversion rate... read on if you want to get more clients for your advertings pound, dollar, yen, euro etc
Now I have used the boring word "marketing" in my last two blog posts.... yawn... It's a no-no really. I mean it's enough to send anyone to sleep ...zzzzzzzzzzzz (maybe I should use it as an induction)
You see a headline.... such as the title of a blog post needs to be an at
tention grabber. It needs to grab the attention of the reader within seconds.
So what would get you more intrigued and curious and ready to read more... "Marketing Tip No. 3" or "Sizzling Sausages Batmen!" ?
Then... the sub-heading or description (that's the bold italic sentence at the top) that I knew would show up on the front page of ourhypnospace.com, had to keep your attention and create a desire to read more.
Even the "Hey!" at the start of this blog can feel more of an attention grabber than "Hi" would do.
Don't always put hypnotherapy or hypnotherapist as your headline. Use words that resonate with your target audience such as "Are You Stressed?" Once, you have grabbed their attention and told them that you can help them relax, then you can get into the "how" you will do it, i.e. hypnotherapy.
These and other vital tips to increase your conversion of potential clients into paying clients are included in my free marketing ezine called "Marketing Means Ezine"
Do you want more clients? Then get along to http://www.marketingtherapists.com/ before the doors close!
Happy Marketing Sizzling!
Steve Harold